Digital Banking Success Requires Conversational Engagement

Conversational banking is an extension of the chatbots that were originally used to respond to the most basic of inquiries. As data availability, analytic capability and digital technology improve, a more enhanced form of digital engagement will become both personalized and scalable. The objective is to improve the overall customer experience, increase engagement, provide insights into areas where consumers need more advice or assistance, and generate sales and revenues by delivering timely solutions.