Skip to content
Conversational Engagement is Required for Digital Banking Success
Conversational banking is a development of chatbots, which were originally used to answer the most basic of questions. As data availability, analytic capability, and digital technology advance, a more personalized and scalable form of digital engagement will emerge. The goal is to improve the overall customer experience, increase engagement, provide insights into areas where consumers require additional advice or assistance, and generate sales and revenues by providing timely solutions.