“I highly encourage business marketers to engage their customers—or at least allow the company to be engaged by their customers—via text messaging. What do I mean by this? The phones used by your sales and support teams should be able to receive SMS, meaning that you should allow your customer to engage with your sales and support teams by SMS.
The business consulting firm Gartner recently reported that SMS open rates are as high as 98%, while response rates were reported at 45%. Email trails far behind with a 20% open rate and a much lower 6% response rate.”
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With SMSLogix, text messages can be sent, received and stored right from the browser client and mobile app — all from a business phone number that protects employee’s personal contact information and delivers a highly professional & credible customer experience.
Text messaging should be used by business marketers to engage their consumers, or to allow their customers to engage the organization. The phones used by your sales and support staff should be able to both, receive SMS and allow your customers to communicate with your sales and support teams via SMS.